Legal Leads FAQs

We charge based on practice area, competitiveness of the state/metro, and certain factors that affect how we can advertise, such as order size and geographic scope. Please contact us for a free consultation to learn about legal lead costs in your area.

This is a very tricky question for a couple of reasons. First, every firm’s intake process is different, which means the speed and effectiveness that our legal leads will be called on will vary from law firm to law firm. Also, every firm has different minimum case values that they’ll accept, which directly affects conversion rates… obviously the firm that will take a $10k soft tissue injury PI case, is going to close more personal injury leads than a firm that only wants serious, catastrophic injuries.

With that said, depending on the firms’ intake and criteria thresholds, most firms report a conversion rate of between 15% and 30% on average.

As these are leads, not cases, there is no implication that you will sign any particular client. A billable lead is someone who fills out a web form and indicated that they have a particular legal issue, are located in your area, and have answered a series of questions correctly (such as noting that they do not have an attorney, or that the accident date was within your states’ statute of limitations). However if someone is in your area and meets all the criteria for a valid lead, that is billable regardless of whether or not they hire you as their attorney.

No, we are not a referral service or a law firm, we are simply a legal lead generation company that charges based on tangible results and performance, rather than promises. We charge a fair price for all our qualified legal leads, rather than monthly or annually as most legal marketing companies do. However we are not signing the cases up for you, we do not claim that leads are cases, and there is no obligation of any party to work together. We simplify the process by giving you viable opportunities on every lead we bill for, but we do not take any fees on the back end when you sign a case, you keep 100% of your case fees.

The partners here have 20 years combined experience in the legal lead generation industry with a focus on Mass torts, workers’ compensation and auto accident leads, therefore we have a great understanding as to what type of potential clients are needed to be provided in order to keep a long-standing relationship with the firms that we work with.  We don’t work in any other industry, which allows us to really focus on depth over breadth and quality over quantity. We don’t work with a lot of firms, typically one per state per practice area or mass tort, so we are big on building quality, long term client relationships. We tend to be very responsive, fair on returns, and wherever we can try to help you be really successful with the people we send your way, since we do better when you’re happily renewing with us.

We don’t believe in locking in with any sort contract. Unlike our competitors, we’d prefer to keep one happy firm in place rather than trying to maximize profits and dealing with the high turnover of selling a bad product. If our clients are happy, they’ll remain with us longer than any contract would require.

With that in mind, we never lock you into contracts or monthly fees.

Yes, all leads are exclusive and we also like to only work with one firm per state per practice area. However, if the volume is too heavy, we can typically balance by adding another firm and rotate leads as they come in. Larger states typically require this, but some law firms do have the ability to take statewide leads.

This depends largely on the practice area and geographic scope of your legal lead gen campaign. Please contact us to learn more.

All legal leads leads are filtered through our API software and delivered via email and text message. Once the potential client fills out the contact form, verifies that they do not have an attorney and seeking legal representation, our software will filter the practice area needed and based on the location of the potential client, send their info to your office in real time for follow up.

After we’ve fulfilled the initial order and you’re happy with the conversion percentages, you have first right of refusal on renewing our services. Most firms also prefer to set up an auto-billing option, where anytime your balance drops below a certain dollar amount or number of leads, we’ll charge the card on file to replenish the account.

There are a number of ways to generate personal injury leads, whether we’re talking about generating leads internally for your firm or buying them from a lead generation company. Here are the main ways:  

  1. Internet: This would include SEO, Pay Per Click, Social Media (this can be done organically by adding people and content to your network, as well as boosting your social media presence and generating leads with paid ads on networks like facebook and instagram), display advertising, etc. 
  2. Traditional Media: This would include advertising on TV, radio, print, and billboards to get people to call your law firm or visit your website. 
  3. Branding & Referrals: This would include attending and sponsoring community events, bar association meetings, and leveraging your existing client and referral base with email marketing, newsletters, and social media. 

In all of these instances, generating personal injury leads is a multi-faceted process that should always be taken on with an eye on your long term goals, and should always be focused on helping the consumer as much as possible. Having the right intake staff in place, making sure your staff attorneys and paralegals aren’t stretched too thin so they can keep proper communication with clients, and being a good listener are always a good idea when dealing with personal injury leads.  

How much you should pay for personal injury leads depends almost entirely on how much you can make on them. As a general rule of thumb you should be seeing a return on your investment of at least 3-1, meaning if you’ve invested $5,000 on a marketing campaign with a personal injury lead generation company, you should make back $15,000 (in gross revenue) at a minimum. As discussed above, the cost per lead isn’t as important as what your conversion rate on the leads, or your average revenue per signed case is, as we’ve seen sometimes the “cheaper” leads can end up being a lot more expensive, and that’s not factoring in the manpower costs associated with wasting time calling on lots of leads that don’t end up turning into cases. 

While it’s hard to know this ahead of time, the best way to do this is to run small test campaigns with a variety of personal injury lead generation companies. This will allow you to get those metrics without investing a ton of money, and from there you can decide which companies and which leads are worth continuing, and at what price. 

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