About Us

About Us
LAW FIRM LEAD GENERATION SPECIALISTS

Located in Carlsbad, CA, in north San Diego County, with 16 years of experience in the legal marketing and lead generation field, we recognize and understand the competitive nature and swift changes that challenge even the most successful PI and Mass Tort law firms.

We’ve dedicated years to testing and understanding the many variables involved in legal lead generation and in turn, can provide the highest quality leads, and common sense account support to our law firm partners.

We’re different from most attorney lead generation companies because we stress quality over quantity. This holds true for our business partnerships, often only working with one firm per state or campaign, and it holds true with the leads we generate for our clients, as we’re constantly monitoring traffic sources, landing pages, and advertising channels.

We have big company experience and resources, but with small firm efficiency and responsiveness. Unlike most attorney lead generation companies, we stand behind our services by offering month to month contracts and small minimum orders, so you can see what we can do before you spend a ton of money or commit to long contracts.

We specialize in quality, exclusive Law Firm Lead Generation for local practice areas and nationwide Mass Torts such as Xarelto, Talcum Powder, and Hernia Mesh.

WHAT MAKES US DIFFERENT FROM OTHER LEAD GEN COMPANIES?

Having worked for some of the largest law firm lead generation companies in the world, we understand the market, and the frustrations of law firms in dealing with the big guys. Which is why we offer:

  • Month to Month Contracts
  • Low Minimum Orders on Leads
  • ZERO Bureaucratic Red Tape
  • Guaranteed responsiveness by decision makers within hours
  • Flexible Return Policy
  • Exclusive Leads
  • Highest ROI
  • Common sense!
WHY CHOOSE US?
FOCUS
By focusing only on generating high quality legal leads, we’re able to put all our energy and resources into getting the highest quality leads and providing the best possible customer service to our clients. While other legal lead generation companies focus on 10-15 different areas of law, we go deep into a few specific areas of legal lead generation, and work to own those practice areas.
TRANSPARENCY
You are only billed when qualified legal leads are delivered. With our real time reporting, you can always see what’s been delivered, what’s been billed, and what’s turned into a client for your firm. We are in this together, so we work closely with our law firm partners to constantly analyze and optimize the leads we’re sending you... And you need to know that your marketing dollars are producing a positive return on investment.
EXCLUSIVITY
For all of our legal leads, only one law firm receives each inquiry, minimizing the risk of a competitor beating you to the punch. In almost all cases, we only work with one firm per practice area per territory, especially for all categories of personal injury leads, where many firms handle cases statewide. By focusing on a smaller number of clients, we are able to give more personalized service and higher quality leads to those clients.
FLEXIBILITY
Since we limit the number of firms we work with, we strive to cultivate very solid client relationships and provide lead generation for lawyers that are going to stay with us for years to come. As such we are very responsive, flexible on returns, and offer small intro orders with no contracts. Our business model is to lock you in with the quality of our legal leads, not with some contract that makes it impossible for you to leave.
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    Why We Started PinPoint

    PinPoint Legal Marketing was founded in 2015 by Jason Lane and his partner Chris, who had spent years together in legal marketing, first at LawInfo.com, the first online lawyer directory, and then at FindLaw after it acquired the company.

    Inside a large, publicly traded company, they watched law firms get locked into 12-month contracts, sold leads with little attention to how those leads were sourced or screened, and left to fend for themselves. They knew firms could do better, because advertising for a law firm is complicated, expensive and hard to do well while also practicing law.

    So they built the opposite. PinPoint is small and agile on purpose: no long-term contracts, a straightforward return policy, and quality over quantity. Rather than reselling shared data from affiliates, PinPoint runs its own campaigns with its own ad dollars and delivers exclusive, first-party motor vehicle accident leads, then feeds that proprietary data back into the ad platforms.

    Just as important is what happens after the lead. PinPoint works alongside its firms on intake and follow-up, because a third-party lead has to be worked differently from a referral, and firms that adapt convert far more of them. When a newer solo firm grows into a thriving practice on the back of PinPoint’s leads, that is the win Jason and Chris built the company for.

    Jason Lane, Co-Founder, CMO & CTO has 16 years in legal marketing and lead generation and manages PinPoint’s media buying, content, data and compliance. He lives in Carlsbad, California with his wife and son.