Types of Legal Leads and Choosing a Provider

Legal marketing can be incredibly challenging. This is especially true for smaller and mid-size firms that lack the marketing budgets, resources, and processes of larger law firms. According to Thompson Reuters annual State of U.S. Small Law Firms Report, 30% of small law firms (those firms with less than 30 attorneys) cited “advertising or marketing” as one of their top 3 challenges.

There are many reasons why smaller law firms struggle with marketing. First, lawyers in these firms typically wear many hats. Practicing law is demanding, there is typically little time (and energy) left in the day to set up and manage marketing campaigns. Second, there is a steep learning curve. The legal industry features some of the highest-paid advertising costs. For instance, it is not uncommon for a single click on Google Ads to cost several hundred dollars. And if you are targeting the wrong audience, you risk running up a massive marketing bill with nothing to show for it.

Third, the legal industry is incredibly competitive (hence the high advertising costs). To be successful, you not only have to be good at what you do and have an excellent reputation, but you need to stand out from the competition to appeal to potential clients. This means reaching the right audience (potential clients in your target practice area), on the right channels (where these clients are searching for legal services), and at the right time (clients that are actively looking for legal representation).

One of the best solutions to overcome these and other marketing challenges is to purchase exclusive legal leads. These are warm leads that have been screened by legal marketing professionals that have built proven processes over many years. Legal leads come at lower costs than running your own paid ad campaigns, are specific to your targeted practice area, and are sent to you in real time. This ensures that the potential clients interested in legal representation speak with you first before finding one of your competitors.

But what types of legal leads are available? And how can you be sure that they are quality legal leads?

Different Types of Personal Injury Leads

Slip & Fall Case Leads

Lawyers specializing in slip-and-fall cases will always have work because there will never be a shortage of victims. Slip and falls account for over 1 million hospital emergency room visits, or 12% of all falls – the leading cause of emergency visits (21%). But there are significant differences between slip and fall cases. And these variations can present some marketing challenges.

For example, slip and falls are the leading cause of workers’ compensation claims. But suppose you do not handle workers’ compensation cases and only want to acquire non-workplace slip-and-fall leads. Unless you are targeting the right audience there will invariably be some workers’ compensation leads mixed in that will cost you both a lot of time and money. Thus, the provider that you work with must draw these types of distinctions to provide you with the highest quality legal leads to maximize your ROI.

Dog Bite Leads

Dog bite cases are becoming more frequent while the average amount paid per claim continues to rise. According to research, some 1,000 U.S. citizens require emergency care treatment for serious dog bite injuries per day. More than 12,000 of these victims are hospitalized each year due to their injuries. And these numbers are only increasing, which experts attribute to several factors. These include increased pet adoptions and a decrease in dog training and socialization opportunities.

The most recent data from the Insurance Information Institute (iii) shows that insurance companies paid an average cost per dog bite claim of $49,025 in 2021. This represents an increase of 39% over the past 10 years. In fact, dog bites and other dog-related injuries accounted for more than one-third of all homeowners liability claim dollars paid out in 2021.

Given these increases, personal injury attorneys can expect stiff competition for dog bite case leads. Buying high-quality exclusive dog bite leads is a great way to grow and scale your practice, as well as set your firm apart from the competition.

Car Accident Leads

Car accident cases remain among the most profitable for personal injury attorneys. Like slip and fall cases, there will never be a shortage of people looking for legal representation. Consider that in the U.S. there are over 14,000 car accidents each day, or one crash every 6 minutes.

Again, competition for car accident cases is stiff. Competitive personal injury lead search terms on Google often cost several hundred dollars each. When buying car accident leads, you want to work with a provider that screens potential clients using established criteria. For instance, factors such as:

• An injury was sustained as a result of the car accident.
• The accident was not the fault of the claimant.
• The car accident lead has not already hired an attorney.
• The potential claimant’s injury is not barred by the statute of limitations.

Many personal injury attorneys also represent victims in other types of accident cases, such as trucking accidents and motorcycle accidents. Screening trucking accident leads, and motorcycle accident leads involve many of the same criteria as car accident cases but there are some significant differences. When purchasing these types of legal leads, ensure that the provider has a proven track record of delivering high-quality leads in these practice areas.

Workers Comp Leads

Workers’ compensation lawyers are in high demand. Almost 5 million workers’ compensation claims are filed every year by private and government employees. The average workers’ comp claim is around $41,000, while slip and fall claims averaged upwards of $50,000. In addition to there being plenty of profitable work, there are some other reasons to consider buying workers’ comp leads.

Workers’ comp leads tend to cost less than personal injury leads, or car accident leads. The reason is that workers comp tends to be a less competitive practice area – depending on the jurisdiction. But workers comp leads have some added bonuses. For example, they often lead to additional work such as a Social Security Disability case or even a personal injury claim if a defective product or personally driven car was involved in the accident. Thus, if your law firm handles cases in different practice areas, workers comp leads can be a very versatile way to get the most out of your legal lead generation efforts.

Choosing a Legal Lead Generation Provider

Choosing the right provider for your legal leads can be one of the most important marketing decisions that you make. You want a provider that has been around for many years, understands the industry, delivers exclusive high-quality leads, and has the processes in place to help you scale your practice.

PinPoint Legal Marketing has over 15 years of experience in the law firm lead generation field. During that time we have developed and honed our processes to deliver the highest quality legal leads. Unlike many of our competitors, we value long-term partnerships and only work with one firm per state or campaign. Contact our dedicated team today to discuss how we can help you to grow your practice.