Workers Compensation Leads

Exclusive, Real Time Workers Compensation Leads

For some firms, workers compensation leads are a nice addition to marketing a personal injury law practice, while others focus solely on workers compensation law. One of the advantages to this is, that while workers comp leads generally cost less than personal injury leads or auto accident leads, and often times they can lead to a personal injury claim as well if a defective product or personally driven car was involved. They can also lead to Social Security Disability cases down the road if the injured worker is expected to be out of work for an extended period of time.

How Our Workers Compensation Leads Are Generated?

We advertise to attract people searching for info about, or attorneys for, their workers comp claim. Then we give people some general information, after which people who want to take it a step further and discuss their issue with a local attorney fill out a form.

Upon form submission, we screen for specific criteria (must be injured, must not already have legal representation, must provide valid contact info, etc).

You are only billed when a workers compensation lead is delivered that meets all qualifications:

  •              Must have been injured
  •            Injury must have been work related
  •              Detailed client information required (Name, City, Zip, Phone)
  •              Accident date must be within your states’ SOL
  •        Must not already have an attorney for their workers comp issue

By screening our workers compensation leads heavily before sending them out to our law firm clients for follow up, we’re able to secure dozens of opportunities every month while cutting down on the amount of time our clients intake teams spend talking on the phone to unqualified prospects.

Workers Comp Leads = High ROI

Because of their relative value to potential case size, in general workers compensation leads lead to very good Return on Investment (ROI). With good intake strategies in place, law firms often do very well on these inquiries. Learn more about calculating and improving ROI for personal injury leads.

How Our Workers Comp Leads Are Delivered

When a lead gets submitted it is screened in our API software to make sure it meets our qualifying criteria, and to match the qualified workers comp leads to our law firm partners in that state or city. When you sign up to take on workers compensation leads from our program, you’ll provide us with any email addresses you’d like the leads to be delivered to, cell numbers for text message lead alerts, and if you have a CRM or case management software we can send the leads directly there as well!


We do allow lead returns for federal employees who were injured on the job, so if you don’t handle that type of workers compensation lead, you can return them for full refund. We try not to get too many of these leads and don’t, but occasionally we do see people who are government employees and were injured submit a lead, so if you can help, great! But if not, you will not be billed.

Our workers compensation leads are vetted for the following:

  • They must have been injured or sustained injury while at work.
  • They cannot have an attorney.
  • They cannot be a federal employee.
  • The accident date must fall within the state statute limitations.

They also have to be in the agreed upon geography and have provided a valid name & phone number, as with all our legal leads.

Cost for workers comp leads can vary depending on geography and order size, but usually they are priced in the range of $125-$200. The better question is often “how much per signed case” and at what conversion rate… please give us a call to discuss.

All of our leads, workers compensation, personal injury or otherwise, are exclusive and never sent to multiple law firms. We may have multiple firms buying leads in the same geographic area, any valid leads that come in will be in a rotation between active firms.

For work comp leads it’s a 50 lead prepaid order, with no contract. Once the 50 leads run out, you can calculate your conversions based on the performance of the program. If you’d like to keep going (which about 75% of firms do), you will have first right of refusal, but are under no obligation after the initial order runs out.

We can turn a campaign on anywhere in the United States. We have the infrastructure in place, but if we don’t have a buying customer, we’re not going to drop funds into a campaign to run. Once we have a client that wants to activate the account for that particular area. We can then turn our campaigns on and we can typically generate traffic in about 48 to 72 hours.

As soon as a lead is submitted, it’s screened to make sure there is a work related injury, an accident date within statute of limitations, and confirming that they don’t have an attorney for their work comp claim already. Once that’s confirmed, we make sure all contact info is valid, and then based on the zip code provided, we will send that lead simultaneously via email and SMS text to your law firm in real time. Additionally, we can post data directly to your case management software or CRM service, if you use one. 

Since we can’t control what happens once a lead is submitted with regard to follow up, we do not give refunds for, nor do we guarantee that cases will be signed from our leads.  We “sell” people who visit us on a free consultation with a local workers compensation lawyer to discuss the specifics of their situation, ask questions, and determine viability of their claim. Many people will decide against filing a claim against their employer, many more will not have adequate injuries or clear enough liability to make it an attractive case for a law firm to take. We’re still accruing all the costs in order to generate traffic in all of these instances, just as your own advertising efforts will generate more leads that don’t convert than leads that do. Ultimately, the conversion part of the equation falls on the law firm, and most of the workers compensation attorneys we provide with leads report back a conversion rate in the 20% range. Taking into account an average cost per lead of about $125 on workers comp marketing campaigns, that would work out to about $625 per signed case.

It’s going to be all over the place as far as types of cases. We do get a lot of construction accidents, nurses, people who drive a lot and get into auto accidents in work vehicles. Naturally, there’s going to be some very small cases that are going to filter through as well. We attract people searching for info about workplace injuries, and by default since there’s a wide range of work injuries that happen, there will be a wide range of workers compensation leads you’ll get. And if for some reason it’s stated in the lead and they state that they were injured at work and you get them on the phone and you discuss it with them, you find out well, the injury really wasn’t on the job. Therefore, there is no workers comp claim at that point in time, we’ll use a common sense approach and we’ll grant a return.

We generate a number of other leads, all in the legal category. A full list of the legal leads we generate is below, please click on any of those links to learn more about other practice areas:

Absolutely. Our workers comp leads are able to be sent directly into all major case management software platforms, as well as almost any CRM software you or your call center may have. We can do this in addition to email and/or text message delivery, or in replacement of those lead delivery methods. When you’re getting setup just let us know where to send the leads and we can do the rest.

We do not require our workers comp firms to take leads statewide, you can buy them in a metro area or give us a county list that you’d like to target. However, there are a few stipulations when buying leads on a county by county or metro area basis:

  1. There are obviously a lot less people in any given city or county that in an entire state, so it will be harder to estimate volume.
  2. Due to increased competition and the fact that we are somewhat limited in our advertising options when we can’t advertise statewide, county/metro area campaigns are usually priced a bit higher per lead than statewide campaigns. It’s often harder and more expensive to get exclusive workers compensation leads in big cities, which is reflected in the cost per lead.
  3. We may find that there’s simply not enough search traffic or people in a certain city or county to make it worth anyone’s time. If that happens, we will either suggest expanding the advertising area or decide it’s probably not a great fit.

If you are a workers compensation lawyer or work at a work comp firm, and are looking to ramp up your firms caseload with more cases like Jerry’s, please call us today at (866) 205-4877