Personal Injury Leads

Exclusive, Real Time Personal Injury Leads

A lot of personal injury lead generation companies offer what they call “personal injury leads,” but those leads often can include people who are inquiring about medical malpractice, workers compensation, and other areas of law. This can cause a lot of wasted marketing spend and people left without help, since many personal injury lawyers don’t handle med malpractice or workers compensation cases, so the attorney wastes time and money and the person needing help is left looking for another attorney.

While just about all personal injury attorneys will take auto accident leads, many won’t touch a medical malpractice claim, due to the differences in law and insurance policies.

The Answer: Segmentation

The answer is: segmentation. Be as specific as possible so that the person looking for help gets matched with the right attorney, and so that the attorney doesn’t waste money on marketing for cases they don’t want and waste time speaking to prospects that probably won’t ever turn into a client for them.

Personal Injury Leads
Injured Man Searches For An Attorney For His Personal Injury Case

At PinPoint Legal Marketing, we try to make things as granular as we can by separating our personal injury leads into 3 distinct categories: Personal Injury Leads, Auto Accident Leads, and Workers Compensation Leads. We don’t do any medical malpractice. Rather than grouping them all together, we have a different set of screening criteria and price for an auto accident settlement lead, which tends to have a higher case value and conversion rate but is also a lot more competitive and expensive to advertise for, than say a slip & fall case, which are typically smaller settlements and harder cases to prove.

Our Personal Injury leads contain all injury types that don’t fall into either Auto Accident Leads or Workers Compensation Leads. This typically includes:

  •              Slip & Fall/Premises Liability
  •            Defective Product/Product Liability
  •              Dog Bite/Animal Bite

Exclusive Legal Leads

All our legal leads are exclusive, meaning they are only sold to one firm. In most states, we only work with one firm per practice area, per state, so this way, you’re not fighting with other firms to try and get to the same person faster, and you’re not in a rotation where one of your competitors gets a great case and then you get something tiny.

This allows the law firms with big budgets and limited time to buy the higher converting leads and spend less time vetting them, while it allows smaller, hungrier firms the ability to expand their reach and get more potential cases for less, while they have the time to sort through more leads.

Personal Injury Lead Generation Strategies

Our PI leads are generated using cutting edge digital advertising strategies, allowing us to generate the highest quality leads. Personal injury lead generation is a very competitive business, so we make sure to stay ahead of the curve with the most updated technologies, analytics, and optimization software, etc.

To compete in most areas of the US for personal injury leads and cases, can cost tens or even hundred of thousands of dollars in advertising cost, with no guarantee that any calls or leads will even come in, and no screening is done if they do. Organic SEO is a very long road and can take years, as well as piles of money. With personal injury leads, you are essentially plugging into a marketing machine we’ve already built, allowing you to start small and ramp up as we grow.

FAQ’s

This will vary, but most of our personal injury leads tend to be either premises liability (slip & fall, unsafe conditions, etc), dog and other animal bites, and defective products. We also see a number of negligent landlord situations where rental units aren’t fixed or kept up properly, causing injury to the renter.

Below are the main ways personal injury attorneys get cases. Each has some unique benefits, as well as several challenges. Here’s a quick breakdown:

  1. Referrals: Referrals from past & current clients, other attorneys & business associates, or friends & family are usually going to be the best source of personal injury casework that an attorney can have. Typically, the person being referred to you is pre-sold on who you are and why they should hire you, since the person who referred them probably had good things to say. As a result, the conversion rate on referrals is typically going to be the highest of any form of personal injury law marketing. However, building a solid referral network can take years of cultivation and is usually a hard ball to get rolling… kind of like trying to build credit when no one will give you credit because you have no credit.
  2. Branding & Advertising: There are a ton of ways to do this, but the main ways are online through search engine or social media marketing, through traditional media like TV, radio, print/billboard ads, etc, or through community events and sponsorships. Similar to a referral base, this will often get stronger over time, but can be very expensive and take a very long time to build, so newer law firms and law firms with small marketing budgets need to be very careful, particularly in very competitive markets where a few big players can just outspend all the little guys. Before embarking on long, expensive advertising & branding campaigns, make sure to do lots of market research, know how much you’re willing to risk and for how long, and what you need to get out of the campaign for it to be successful.
  3. Lead Generation: Buying personal injury leads from a lead generation company is an option a lot of firms go for because it’s relatively inexpensive and will typically yield results much faster than many other forms of marketing, and has more tangible, more quantifiable aspect to it than many other forms of marketing. You know how many leads you’re buying and what the criteria is, which is a lot more definitive than a TV ad where you may get 300 calls, but you may get 3, and there is little to no vetting done.

But buying personal injury leads isn’t a panacea, and certainly isn’t for all law firms. People who submit their information on a lead generation website usually don’t know anything about the law firm that is calling them, so there’s a much higher chance that they’ll call someone else, want to shop around for second & third options, and generally need a little more hand holding and follow up than someone who was referred to the firm, or even someone who has spent a few minutes reading the law firm’s website or online reviews. As a result, the conversion rate of personal injury leads tends to be lower than other marketing sources. But many firms find that personal injury leads can give them the option to get cases in the door right now for a lot less money, while also building up a network of former clients, other attorneys, and family members who may refer more business their way. And for the relatively small buy in, it’s usually easy for a firm to test out how well they do with the leads without breaking the bank or wasting a ton of time.

We try to segment out our personal injury leads as much as possible, and price each accordingly based on how expensive the advertising is to get those leads, how often the leads tend to turn into clients (also known as your conversion rate – for more on this see our blog post on calculating the ROI of your legal lead generation campaign)

While our prices are largely uniform based on practice areas, there are a few very competitive areas where in order for us to compete for leads, we have to charge slightly higher. NYC and LA are two examples of this, as well as a few other major metro areas in the US which are very crowded and competitive.

No, we separate out the auto accident leads from the general personal injury, and sell them as two different products.

Of course… we have what is probably the most lenient return policy in the legal lead generation industry. If a lead has an attorney, wasn’t injured, or has a number of other disqualifying factors, you can return that lead for full credit.

That largely depends on your area, and whether or not we already have a client there. Please contact us anytime to speak to one of our lawyer marketing specialists about anticipated volume in your area.

It would be general PI… It’d be general negligence for slip & fall dog bite, things like that.

We’re going to include product liability and the General PI. You might get some med mal. Most of our clients don’t want it though. So, if we send over a lead, that turns out to be med mal, then you can return those if you don’t want it. Workers compensation leads are a separate category, which do quite well. However a lot of our PI firms don’t want work comp cases and vice versa, so we keep them as separate entities, meaning you won’t get any work comp leads with the personal injury category, and you won’t get any personal injury leads with the work comp product.

Maybe 5 out of 100. Slip and falls are going to be most of the general PI leads.

We do not do any live transfers, only email & text message leads. However, we do pride ourselves on customer service, so you can absolutely call our main office line, any one of our sales or customer service reps directly, or shoot us an email with any questions, requests, comments etc. We try to make it very easy ’re generally very responsive to lead returns & any other requests, and encourage feedback from our clients.

The fee structure works as follows. We do prepaid amount for small order of leads, and then we deliver leads against that balance as they come in. It almost works like a bank. So, whenever a lead passes through, meets the validations, meaning that they don’t have an attorney, they’ve been injured due to negligence of another, at that point in time that is pinged and then sent to your office in real time.

We also do have a flexible return policy. So for some reason with the lead and you call it, and you find out we’ll actually do have an attorney or the number’s disconnected or the voicemail is full, etc… You can submit it for a full credit by sending us an email explaining why the lead is returnable.

Well, you have to have the ability to leave a voicemail. So, at that point in time, if you can call and leave a voicemail, we consider that’s basically making contact. If you find that the phone numbers are wrong number, it’s disconnected, it’s a fax line, there is no voicemail or you cannot leave a message, we will then consider that a wrong disconnected number, and then you can send it for full refund.

Correct. It’s only online. So, basically if they’re doing search through organic site or any of our paid advertising, they’ll get to our website. There’ll be some informational pages for them to review at that point in time, if they want to contact an attorney for a free consultation, then the actual landing page will open up to where they can fill out their information, and then there’s a thank you page stating that a local law firm will be in touch with them within 24 hours. So, there is no branding of the law firms that we work with. So, your name will not appear on any of those forms.

You know, I’ll tell you about, and I’ll be honest with you, about 90% of general personal injury leads are going to be premise liability. There is a lot of slip and fall trip and fall that comes through. You’ll also get some dog bites, landlord tenant, the occasional food poisoning, but the bulk will always be slip & fall.

Correct. It’s only online. So, basically if they’re doing search through organic site or any of our paid advertising, they’ll get to our website. There’ll be some informational pages for them to review at that point in time, if they want to contact an attorney for a free consultation, then the actual landing page will open up to where they can fill out their information, and then there’s a thank you page stating that a local law firm will be in touch with them within 24 hours. So, there is no branding of the law firms that we work with. So, your name will not appear on any of those forms.

Correct. It’s only online. So, basically if they’re doing search through organic site or any of our paid advertising, they’ll get to our website. There’ll be some informational pages for them to review at that point in time, if they want to contact an attorney for a free consultation, then the actual landing page will open up to where they can fill out their information, and then there’s a thank you page stating that a local law firm will be in touch with them within 24 hours. So, there is no branding of the law firms that we work with. So, your name will not appear on any of those forms.

Well, that’s a somewhat loaded question because every firm is different with regard to intake, case criteria etc. That said national averages are out there with my competition and this is typically about 12%. That’s a realistic number, I’ve had firms that have worked with our services give us solid feedback that they they’ve converted up to 40%. I’ve heard that from a few different firms. We don’t want to necessarily set the bar that high, realistically, if you have a good intake in place and don’t have a ridiculously high case threshold, you should expect realistically to probably convert about 15 to 20% of the leads to cases on average. And then as time goes by and you get more familiar with working the leads, you get your intake really well dialed in so when a lead comes through, you’re systematic about all of if. Who’s calling? What time are they calling? Are they staggering the times? Are they text messaging? Are they emailing? We also provide some tips of the best ways to contact the leads for our clients too, since it’s obviously in our best interest to have happy clients who are converting leads into cases.

When an individual goes online and you start filling out forms to be contacted, who’s to say they’re only going to fill out one form and stop? They may fill out multiple, they may make multiple phone calls. You just don’t know that, I guess staying on a consistent basis of trying to reach them over the first five days is important. Firms that we work with, we suggest that they actually, phone text and email the first day. The second day that goes on and they’ll text on the third day they’ll call and leave a voicemail, and maybe they’ll stagger those times to try to reach out to them. But typically, when they do that, one way or another they do get a hold of them.

You’d be amazed at how text messaging works. It’s phenomenal, because a lot of people they get a phone call and they don’t recognize the number they don’t answer. They let it go to voicemail. A text message that comes over and says, “Hello, this is Q with such and such law firm, I received your inquiry regarding an auto accident, you may be entitled to compensation, please let me know when a good time we could speak”. You’d be amazed at the response you will get on something like that but it’s quick and easy. They could respond immediately and say, “Oh, sorry, I’m already working with an attorney but I had a few more questions”. Well, in that case, you can just submit it to us for a full refund. We have found text messaging works very well.

Roughly 90% of general personal injury leads are going to be premise liability. There is a lot of slip and fall trip and fall that comes through. You’ll also get some dog bites, landlord tenant, the occasional food poisoning, but the bulk will always be slip & fall.

You know, I’ll tell you about, and I’ll be honest with you, about 90% of general personal injury leads are going to be premise liability. There is a lot of slip and fall trip and fall that comes through. You’ll also get some dog bites, landlord tenant, the occasional food poisoning, but the bulk will always be slip & fall.

At the risk of sounding obtuse, that depends. Whether or not personal injury leads are expensive depends on a few factors: 

  1. How much the leads cost.
  2. How well your law firm converts the leads.
  3. The quality of the injury cases that you get from the leads. 

To best illustrate this, let’s use an example. Let’s say your firm bought 100 personal injury leads from lead generation company A at $100 per lead (for a total spend of $10,000), and 100 personal injury leads from company B at $200 per lead (for a total spend of $20,000).  

At face value, the leads from company B are twice as expensive. But if you look at factors 2 & 3 above, you may get a much different picture. Let’s say you convert 5% of the leads from company A, and they’re mostly soft tissue cases with an average case value of $10k, leaving the firm with $3333 in average case fees. 

Now let’s say you convert 15% of the leads from company B, and while many of them are smaller soft tissue cases, there are a few larger injury cases, which brings your average case value to $15k, netting the firm an average of $5000 per case. 

Here’s how those numbers would back out:

Company A: $10,000 spent, 5 cases signed at $3333 net revenue per case = $16,665 total revenue. Subtracting the initial investment, this leaves $6665 total profit.

Company B: $20,000 spend, 15 cases signed at $5000 net revenue per case =  $75,000 total revenue. Subtracting the initial investment, this leaves $55,000 total profit. 

Both companies would be profitable, but as you can see, quality REALLY matters here. So after running the numbers, which personal injury lead is more expensive? 

The short answer is yes – but only if your working with a good personal injury lead generation company, and only if you have the intake staff and procedures in place to properly follow up on the leads. If you find a good lead generation company (we’ve written at length on our blog about how to find and vet personal injury lead generation companies to find the good ones), have a good intake staff and process in place to properly follow up on the leads, and have the right expectations about what lead generation is (and isn’t), then buying personal injury leads is absolutely a reliable source of potential clients for your law firm.  

We generate a number of other leads, all in the legal category. A full list of the legal leads we generate is below, please click on any of those links to learn more about other practice areas:

The short answer is logistics, simplicity, and quality. We’ve found that going in too many directions can be devastating, so we choose to have a narrow focus in most things we do, and be as thorough and high quality in those things as we possibly can. When talking about delivering live transfer personal injury leads to law firms nationwide, there are a lot of moving parts and logistical matters to consider, and we’ve found that it’s better to spend your time thinking about getting good quality traffic than how to best deliver a phone call . There are essentially 3 ways that a legal lead generation company can delivery a live phone call lead:

  1. Live transfer leads screened by the lead generation company: This method is going to be the highest converting, but it’s also the most expensive, by far. This is because with screened live transfer leads, the lead generation company has to incur a number of additional costs:
    • Paying the call center employees to take the calls, screen the calls, and transfer them to the law firm.
    • Paying for any leads that come in but don’t meet the specific qualifications agreed to, which usually are more stringent on live transfer leads.
    • Incurring the costs of any leads that may get lost in the transfer, or leads when the law firm may not have someone to take the call.
    • Potentially having to incur costs to pause and restart advertising campaigns to make sure they don’t generate injury leads at a time when there is no one around to answer the call.
  2. Raw calls: This is simple – the lead generation company puts a phone number on their ads, landing pages, or website, and redirects that person to a law firm based on location as soon as the call comes in. From a cost per lead standpoint this is going to be the cheapest way to get personal injury leads via phone call, but will likely also be the most expensive when it comes to employee costs to have people field a lot of calls, many of which will be unqualified. Historically these call campaigns will have quite low conversion rates as well, but if the cost per lead is cheap enough and you have the staff to field the calls, can work.
  3. Duration based billing. This is a bit of a hybrid of the above two methods… not as expensive as a live transfer but not as much paying for “dead leads” as on a raw call campaign. In this example, calls are sent directly from the ad/website to the law firm, but the law firm has a mutually agreed upon duration (usually between 1-3 minutes) in which to do initial screening and politely get off the phone if the person calling isn’t a good fit. This can be helpful for a firm that doen’t want to pay astronomical costs per lead, but also doesn’t have the resources to weed out 15-20 unqualified callers for ever qualified one.

We’ve tested a number of these, and based on feedback from our clients and employees have found that keeping the delivery method as simple as possible – uniform screening on a website form – and focusing the majority of our energy and resources on generating the highest quality, intent driven search traffic we can, is the best way to simultaneously deliver value to our clients and keep our business model manageable.

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Q: Do you have any sample personal injury leads I can take a look at?

Sample personal injury leads:

Arthur M.

Arthur is a happy renter enjoying his retirement in Newark, Delaware. He had repeatedly asked his landlord to fix his handrail as he had feared it was hazardous to walk down his front stairs without holding onto the railing at his age.

As he had feared, one day he slipped coming down his stairs and suffered some very serious injuries. Arthur ended up in the hospital for nearly 2 weeks following the fall, and his recovery took months.

Luckily, Arthur made a full recovery and while he was home recovering, he decided to go online and search for a personal injury attorney to help him get compensation from his landlords homeowners insurance. Using our cutting edge lawyer marketing techniques were able to get him a free consultation with our Personal Injury law firms in Delaware, and he is going to be fully compensated for all his medical bills, as well as for his significant pain & suffering which caused him to miss out on a lot of the activities he enjoys in his retirement. Our law firm client in Delaware recouped 6 months’ of their investment with us on the case fees from this lead alone. Learn more about calculating ROI on lawyer internet marketing campaigns.

You have a new lead!

Contact Info:

First Name: arthur
Last Name: mxxxxxx
Phone: 904xxxxxxxxxx
Email: jxxxxxx@gmail.com
City: NEWARK
State: DE
Zip Code: 19702
Were You Injured: Yes
Has An Attorney: No

Comments: landlord didn’t fix outside rail I slipped and fell walking down the steps, sustained a concussion and a contusion and a ruptured spinal disk.

If you are a law firm looking for more personal injury cases like Arthurs’, contact us today to see how our personal injury leads  or leads in other areas of law can help you grow your practice.

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