The ways that law firms look for, acquire, serve, and retain clients are constantly changing. The days of catchy jingles…
Legal Marketing
Knowing (and more importantly, finding ways to improve upon) your return on investment is crucial to your law firms’ success in any marketing endeavor, and especially in a lead generation campaign. The good news is it’s typically very easy to calculate your ROI, since you’re only paying for valid leads that are delivered to your firm.